Consumer Behavior in Agri-food Supply Chains

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Description

This exam evaluates theoretical aspects of consumer behavior in agri-food supply chains, focusing on motivations behind food choices and the influence of socio-economic factors.

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Exam Details

Duration: 50 minutes

Prerequisites: Consumer Behavior Theory, Marketing Principles In Agriculture, Economic Principles In Food Consumption

Key Topics

  • Consumer Decision-Making
  • Socio-economic Influences
  • Market Trends
  • Food Preferences
  • Marketing Strategies

Learning Outcomes

  • Analyze Consumer Trends
  • Discuss Socio-economic Influences
  • Evaluate Marketing Strategies
  • Articulate Consumer Preferences
  • Support Arguments With Data

Full Description

This exam focuses on understanding consumer behavior regarding agri-food products within the context of the supply chain. Theoretical discussions will encompass motivations behind food choices and the impact of socio-economic factors.

Comprehending consumer behavior is essential for the development of effective marketing strategies and supply chain configurations. These insights can enhance product offerings and strengthen market positioning.

Students will be evaluated on their ability to analyze and articulate consumer trends, utilizing empirical data to support their claims. Emphasis will be on the socio-cultural influences affecting consumer decisions.

Candidates should be ready to present case studies that highlight the interaction between consumer preference and supply chain performance.

Sample Questions

  • What socio-economic factors influence consumer choices in the agri-food sector?
  • How do cultural trends affect food preferences among consumers?

Field: Agricultural Sciences

Subfield: Agricultural Economics

Specialization: Agri-food Supply Chain Management

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